Sunday, 20 November 2011


Cognitens are an Israeli based company that specialise in making 3D white light measuring that measure surfaces of complex shapes like automobile compentents.

Cognitens fields of expertise is research, development and production of pioneering hardware and software for both manual and fully automated applications.

This is Cognitens logo. It is made up of entirely made of text with no image to support it. I thought that this was fairly strange because it would be fairly easy to make a decent logo from the subject of metrology.
the text its self is also very plain. It is crisp and evenly kerned but I do not think that it speaks for the company in terms of what they do and what they produce very well.

When it comes to creating my logo, I will be looking to involve a clever concept which is supported with both type and image. 

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