Tuesday, 26 October 2010

Mechanix Illustrated

Mechanix Illustrated was an American magazine founded in the first half of the 20th Century to compete against the older Popular science and Popular Mechanics Billed as "The How-To-Do Magazine," Mechanix Illustrated (MI) aimed to guide readers through various projects from home improvements and advice on repairs to "build-your-own (sports car, telescope, helicopter, etc)." From its debut in 1928, it went through a number of permutations over the years, being called at various points in its life, Home Mechanix, Modern Mechanics and Inventions, Modern Mechanix and Inventions, Modern Mechanix and finally Mechanix Illustrated.

here are some covers of Mechanix Illustrated. This kind of dawing and creativity is something that I really want to see in my work for this module.

The cross sections of the objects are shown on an incredibly detailed level and they also please the eye aesthetically. The old school grainy print also gives the work a lot of charm and character. This warmth will be something that I will try and achieve with my work also.

Monday, 25 October 2010

Feedback From Crit

After a crit, I decided that my good was too scattered and not focused enough.

I decided to look at my 'good' and re evaluate what i liked about it.

So what is good?


eg. 1950's retro futurism. In the 1950's they made predictions that we would have flying cars and that there could be possibly colony's on the moon.

I want to produce designs similar to this, but from 2010 looking into 2050 or maybe later.

After talking to Lorenzo, he gave me the idea of producing a range of products that came under different categories. For Example.


I also had the idea that I could use a range of printing techniques to show my ideas ranging from blueprint's to printing on clear acetate.
I thought that putting my ideas and designs in a time capsule would also be really good way of encompassing them all together as one unit of work. This would also give me a chance to play around with printing techniques such as embossing.

My target audience is also something that i would have to take into consideration.


- The target audience could either be people who are my age in 2050 (so roughly 70) or they could be students design students of 2050.

- As I am placing my designs in a time capsule I would like students in 50 years time to look at my designs and have the same experience I did when i looked at the the ideas of the future from the 1950's. I would prefer this because it would give them a better in sight into the past and get them to think about the future, hence forth broadening their minds to the concept.

Saturday, 23 October 2010

In Design Session

The colour separations can be viewed at the print menu under 'Output.'

Make sure that the document is printed with the appropriate bleed marks and crop marks. These can be selected when you go to print the document.

Preparing images on In Design

From Photoshop
  • The image must be in CMYK, Greyscale or Monotone
  • It must be the actual size that it needs to be for the In design document
  • The resolution of the image must be 300 dpi.
  • The image must be saved either as a PSD or TIF file.
From Illustrator
  • Adobe Illustrator also works in CMYK
  • The resolution of the image does not need to be considered as it is vector based.
  • The format of the file can be AI or the image can be dragged into the open document.
In Design tips when sending to print
  • In design uses low resolution images. so they may look blurry on the screen but as long as they are 300 dpi they will print fine.
  • Make sure that any images you are using are saved in the same folder as the document save, other wise In design will not be able to find the images.

Above are the different variations of visible colours.

This is the colour separations palette. The eye next to a colour means that it has been made visible.

From here we can see the different types of colour accordingly.

In order to see what colours you want to print, we need to go the separations preview. This is obtained by going

Window > Output > Separations menu

We can also do the same thing with a spot colour. This can be very useful if you are importing match spot colours from Illustrator or Photoshop.

The new green is now saved to my palette.

After having created a new swatch, we can then change the CMYK values to what ever we please. There is also an option to change the tint as well. After the colour ha been changed we can then save it to the swatch palette.

After you have applied colour to the text we can use this piece of the palette to switc between the text colour and the background colour.

Next we were asked to type the word 'TEXT' and layer it over the top.

We were then asked to produce a box of colour using then image tool.

This is the document with the guidelines turned off.

This is the document with the guide lines turned on.

To begin we open up in design from the dock. We are then met with the new document window. We were asked to produce a single page document with three columns. As the document was only a single page I turned facing pages off because this is only required if you are producing a document like a book or leaflet.

Wednesday, 20 October 2010

Corporate Branding and Sponsorship in Sport

Above are footballing legends Bobby Charlton and George best who both played for Manchester United During the 1970's. Notice how the only design on the shirt is that of the Manchester United emblem. There are no manufactures logos, no league sponsor logos and no corporate logos that sponsor the team.

Steven Gerrard possing for the cameras in a full Liverpool kit. A very recognisable Calsburg logo appears in the centre of the shirt.

Wayne Rooney celebrating a goal for Manchester United last year. Again the massive corporate logo is unmissable in the centre of the shirt. This is the logo for the American insurance company AIG. Also note the premier league emblems on each sleeve. Barclays is just about visible in the emblem, this of course being the British bank who sponsor the Premier league.

Didier Drogba celebrating a goal for Chelsea F.C last season. The Samsung Mobile logo is quite clearly seen in the middle of the shirt. This even overpowers the Chelsea emblem which most people argue should be the main focus of the shirt. Centered towards the top of the shirt is the also the company logo of the manufacturer who made the shirt, Addidas.


To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services as part of brand identification and marketing. A sponsor is the individual or group that provides the support, similar to a benefactor.

In todays modern world, where business and money are king, sponsorship is at the forefront of any event that we come across during our day to day lives. Whether it be a particular brand of chocolate that is in association with one of your favourite T.V soaps, or a brand of paint that sponsors your local football team... sponsorship is everywhere.

In simple terms sponsor ship is a clever way of getting a particular brand name noticed through a benefactor. For example if Samsung mobile pay Chelsea football club to put their logo on the front of their shirt then both parties win because Samung are getting advertisement through a well respected football team and Chelsea are getting paid for it.

More and more money is being put into sponsorship each year and as business keeps growing so will the need to to increase sponsorship.

Monday, 18 October 2010

Corporate Sponsorship in Motorsport


This is a rally car from 2010. As you can see there are numerous sponsors on the car body, however unlike formula 1, the car does not seem to have a main sponsor or partner like Vodafone. This is why more space is given to other companies who will each pay less.


This is a Subaru Impreza from the 2000's. There is a surprisingly little amount of sponsorship on the car body and the most visible logo is actually the manufacturer of the car itself.


By the 1990's sponsorship in this sport was in full swing. We can see this by looking at the picture above. The car is literally littered in sponsorship to the point were the car actually looks dirty.


By the 1980's we can see that the main space is now given to a company totally unrelated to the sport. In this case the space and also the colour scheme of the car has been bought by Americanino Jeans (presumably an Italian jean company.) The name of the company is visible four times from just one angle of the car.


This is when we begin to see sponsorship start to come into this motor-sport. It also begins to come into Formula one at the same time. We can see that the number of the car now appears on the top and the name of the manufacturer can be seen on the side of the car.


This car from the 1960's resembles the 1950's care, although there are some symbols and logos that can be seen on the back window of the car.


Here is a classic rally car from the 1950's. It resembles that of the early F1 cars from the same era that appear earlier in this post. The car is plain white with only its number (175) on each side of the car.


By the year 2010 we can see that there are a numerous number of sponsors. However the main space is now given to main sponsor or partner, in this case it is the tele communications company Vodafone.


By the year 2000 we can quite clearly see that the car is literally littered with sponsorship deals. We can also see another type of advertising that will get increasingly popular over the years and that is the website address that can be seen in bold print 'www.minardi.it'



In these two shots above taken from the 1980's and 1990's, we can see that other companies that have nothing to do with production of the car, start to appear. For instance the 'Marlboro' Cigarette company and 'Fosters,' who produce lager beer.

The logos and names for these particular companies have also started to get much bigger and are more numerous. For example in just one shot from 1990's the fosters logo appears four times and the name of the brand is presented in a huge banner over the track.


Moving onto the 1970's and we can see that sponsor ship has begun to take off. Most noticeably on this car are the to 'Elf' logos that appear in white. Elf of course being a big business petroleum company. Also on the back wing we can see the 'Goodyear' logo and on the bottom right hand side of the front wing we can see a little ford logo.


This photo taken of a ferrari model from the 1960's shows us that little has changed in a decade and that there is still no sponsorship deals in sight.


This is a photo taken from the early days of the grand prix in 1950. Even though the photo is black and white and little grainy it is still fairly obvious to the naked eye that there is no sponsor ship at all.