tag:blogger.com,1999:blog-14309438710702361032024-02-07T19:08:25.135-08:00Design ContextJosh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.comBlogger115125tag:blogger.com,1999:blog-1430943871070236103.post-29375365423487125152011-12-08T13:45:00.001-08:002011-12-14T06:39:23.688-08:00Space X<div style="text-align: center;">
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<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/sSF81yjVbJE" width="560"></iframe></div>Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-17244466913431968402011-11-29T05:31:00.003-08:002011-12-14T05:35:42.241-08:00Corporate Business Stationary Packs<div class="separator" style="clear: both; text-align: center;">
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<br />Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-19951746695484321482011-11-29T05:31:00.001-08:002011-12-14T05:35:42.246-08:00Business Stationary Packs<div class="separator" style="clear: both; text-align: center;">
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<br />Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-75391797676034145422011-11-28T13:54:00.001-08:002011-12-14T05:35:42.291-08:00Business Cards With Professional Print Finishes<div class="separator" style="clear: both; text-align: center;">
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<br />Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com1tag:blogger.com,1999:blog-1430943871070236103.post-29618543552401877242011-11-28T13:19:00.001-08:002011-12-14T05:35:42.261-08:00Business Cards With Strong Concepts<div class="separator" style="clear: both; text-align: center;">
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<br />Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-83597702793061975472011-11-24T07:39:00.001-08:002011-12-14T05:35:42.303-08:00Different Types of Business / Guarantee Company (Non Profit)<br />
In simple terms, a guarantee company is a not-for-profit company, and is the type most often formed by charitable organisations. A guarantee company does not have a share capital, and the members do not won the charity - they are decision makers for the company, but do not recieve any profits, and have no claim on the companies assets.<br />
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All income generated is used to cover operating costs and to achieve the objectives of the company.<br />
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Common guarantee companies often include clubs, student unions and charities.<br />
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<b>Oxfam</b><br />
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Oxfam and nearly all other charities work under this business structure.</div>
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<br />Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-75196634028137321022011-11-24T07:19:00.001-08:002011-12-14T05:35:42.288-08:00Different Types Of Business / Limited Liability Partnership<br />
This allows business partners to enjoy the benefit of limited liability, avoiding the problems of joint and several liability that applies to ordinary partnerships.<br />
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While there are no shares in this form of company, and tax arrangements remain the same for ordinary partnerships, a partnership deed will need to be drawn up to specify, among other things, how profit is split and what happens in the event the partnership is wound up.<br />
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<b>Aberlink Innovative Metrology</b><br />
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Aberlink are a U.K based metrology company that have recently transfered from a Private limited company to a limited liability partnership. </div>
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<br />Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-39036717061879212832011-11-24T07:03:00.001-08:002011-12-14T05:35:42.268-08:00Different Types Of Business / Public Limited Company<br />
A public limited company differs from the private version in that it is able to sell its shares to the public, and may be quoted on the stock exchange or alternative investment market etc. A public company must satisfy Companies House that at least £50,000 worth of shares has been issued before it is entitles to begin business or borrow money, and two directors must be appointed.<br />
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The cost of running a public limited company are considerably higher, and so this form is better suited to large organisations.<br />
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<b>Natwest </b><br />
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Natwest is an example of a public limited company (plc).</div>
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As are nearly all banks and any other company on the FTSE 100</div>Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-85165332027797630472011-11-24T05:54:00.001-08:002011-12-14T05:35:42.307-08:00Different Types Of Business / Private Limited Company<br />
A private limited company is a legal entity in its own right, separate from the people who own it, those being the shareholders. The limited liability, potential tax advantages, and the simplicity of running this type of company make this the most common business type in the U.K.<br />
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As a shareholder of a private limited company your possessions remain separate (unless they are secured against the business for borrowing), and your risk is reduced to only the money you have invested in the company and any shares you hold which you have not yet paid for.<br />
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In addition to limited liability this form of company is also considered to be more prestigious by other companies and the general public due to its legitimate nature and the way important information at Companies House.<br />
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New look are a clothing chain that are based in the U.K. They trade as a Private Limited Company</div>
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<br />Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-15167103499419105462011-11-24T05:35:00.001-08:002011-12-14T05:35:42.231-08:00Different Types Of Businiess / Sole Trader<b><br /></b><br />
<b>Sole Trader</b><br />
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This is the simplest type of business, requiring no other registration other than the notification of your local tax office, but it is also the business that is exposed to the greatest personal risk.<br />
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Sole traders are responsible for all aspects to the company, and have unlimited liabillity to all debts and legal actions. This makes it harder to attract outside investors or partners which will in turn hinder the expansion and progress of your business.<br />
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As a sole trader you are effectively the business, for example Joe Bloggs trading as JB Design. If the business were to fold with depbts you have to settle these debts from your personal assets<br />
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<b>Jack Spratt</b><br />
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Jack Spratt is a Cafe and continental style bar located in a town called Devizes. It is a single entitity that is owned completely by the owners.</div>
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Businesses of this size and sector are typically of the Sole Trader business type.</div>
<br />Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-68306140740775450822011-11-22T15:25:00.001-08:002011-12-14T05:35:42.283-08:00Adaption Info-graphic / Data Flow 2<div class="separator" style="clear: both; text-align: center;">
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These images have all been taken from a book called Data Flow 2.</div>
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This particular info-graphic has taken my interest simple because of the intricacy and detail that the designer has gone to make this. </div>
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The information has been taken from a film and maps the character interactions throughout. It demonstrates brilliant understanding of the designers knowledge within this field and has inspired me to try and make something of equal quality and style.</div>
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Even they way that the data has been collected has encouraged me to start recording the things that I do in my daily routine, so that maybe I to could turn it into something interesting. </div>
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This design has really inspired me and is one of the best pieces of work I have seen all year.</div>
<br />Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-81646146812902909892011-11-21T17:03:00.001-08:002011-12-14T06:45:38.128-08:00Motion Info-graphics<div style="text-align: center;">
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<iframe allowfullscreen="" frameborder="0" height="230" mozallowfullscreen="" src="http://player.vimeo.com/video/5477517?title=0&byline=0&portrait=0" webkitallowfullscreen="" width="400"></iframe><br />
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This info-graphic has been made to persuade Canadians to eat Canadian. It is primarily centralised around a ding ing table that has been shot with a normal camera with graphic information being added afterwards.</div>
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This is a good concept because it does not alienate the viewer from the subject they are trying to get across and at the same time the viewer is not swamped with an over flow of information.</div>
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This is a video that is easy to digest (no pun intended) and I think that this simple face makes this video successful.</div>
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EAT CANADIAN!! (if your Canadian) </div>
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This information relies heavily on what the viewer can see and also what they are being told by the narrator. Instead of utilising words and diagrams to get a message across it acts more like an animated story.</div>
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This again is a clever concept because it enables it to get a more emotional response from the person watching it. The soundtrack is also very fitting and creates an atmosphere of suspense and urgency.</div>
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It is a video that also relies practically all on pre drawn illustrations rather than digitally rendered images and text.</div>
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This video is a very slick piece of design. The information and text moves extremely fluidly from one point to the next and also makes it very easy and clear for the viewer to understand, what is a pretty boring and complicated subject.</div>
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This info graphic shows the amount of asteroids that have been detected orbiting in our solar system from 1980 to 2003.</div>
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As the years tick by in the bottom left hand corner it the amount of asteroids increases until there is a thick green ring of hundreds of thousands of asteroids. </div>
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The idea behind it is simple and the information alone is enough to shock the viewer.</div>
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<object style="height: 390px; width: 640px;"><param name="movie" value="http://www.youtube.com/v/WgwboxatZPw?version=3&feature=player_embedded">
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<embed src="http://www.youtube.com/v/WgwboxatZPw?version=3&feature=player_embedded" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="360"></object><br />
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This inforgraphic is about the struggles and and joys of becoming an adult and growing up. I have blogged this because I felt that it was change (in terms of the information) to the other infographics I have been looking at.</div>
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It is light hearted and informative at the same time. The animation is also very well professional and it has been strung together very well. </div>
</div>Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-59709367818969429572011-11-21T16:35:00.001-08:002011-12-14T06:40:38.930-08:00Info-Graphics 1<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDvtrhJ7bH0Zs143Qq96wRnjuybCCVD-s84ZkZ8klGtDw5os45GW5n1A-MVed5-Rrre6VJ9WIEQ81m5CQGJUjnZM-FFLwWxJEgDKymiunco7ppmlXY7aiD0Sa2GVlGzqmWBZWaOtwOscE/s1600/1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDvtrhJ7bH0Zs143Qq96wRnjuybCCVD-s84ZkZ8klGtDw5os45GW5n1A-MVed5-Rrre6VJ9WIEQ81m5CQGJUjnZM-FFLwWxJEgDKymiunco7ppmlXY7aiD0Sa2GVlGzqmWBZWaOtwOscE/s400/1.jpeg" width="400" /></a></div>
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This is an info-graphic of the different types of cafe commonly found in Italy. According to the person who posted this piece, it is not uncommon for the italians to be particularly fussy about their coffee and many of the barristers have to put up with what we would see as over the top.<br />
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It caught my eye because of he varied usage and subtle changes of the colour brown. I can almost smell the coffee as im looking at it. The only criticism I would have is that the text towards the top of the design could have been better placed and at a better scale.<br />
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Although I am not massively into typography I am into the way information is categorised and stored. This is lovely way of storing type faces in a 2D format. Avery clever concept.<br />
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I also like the way that they have kept the same style of the normal periodic tables, and that the only difference is the type.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMr0DaqmSHCHllydexAYRoB9LeqLz_NtG1edsrqFFC8A5mNsSt7SLaYge9rAQhV1t0_X0JlZdDW8n-VLAuFsSVrbYTw2rKe5inH0JkCoaHHh86RWXdcW5yoABPXD3nyaf-a8yDcsmgMiQ/s1600/3.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMr0DaqmSHCHllydexAYRoB9LeqLz_NtG1edsrqFFC8A5mNsSt7SLaYge9rAQhV1t0_X0JlZdDW8n-VLAuFsSVrbYTw2rKe5inH0JkCoaHHh86RWXdcW5yoABPXD3nyaf-a8yDcsmgMiQ/s400/3.jpeg" width="400" /></a></div>
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This design is of a creative C.V. It os a clever way of showing to someone what you are interested in and how often that interest is expressed. It also show to that person how much time you spend on the necessities in life that may not be as interesting as the things you want to be doing.<br />
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Although it is clever idea, I would not attempt to design a C.V like this for real unless I was sending to someone in order to obtain a creative job.<br />
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This info graphic is very excellent piece of design indeed. Although I am not particularly interested in the actual meaning behind the content, it has still struck a chord with me in terms of aesthetic value.<br />
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The way the information is displayed is very graceful and it flows very well together. The way it forms an arrow that points towards the title is also a very nice touch.<br />
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I also like the fact that it is quite minimal....now that might not sound right when it comes to talking about an info-graphic but the usage of just one colour plus stock really makes the image clear, and this is achieved by not cluttering the rest of the image with unnecessary colour or patterns.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxuyQE5wXQABiJY0LpSG1Y8KDUtVhUaS1PTggKktdVO6zbd-0dXGiSFSswrItUwZl0Lked7uWiwYDH8VCj5NSec93s9G98BeI26LMrpYxhvqGpqS1zdmDZjBO-GO-DoK2RhVIdEjiT_m4/s1600/5.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="302" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxuyQE5wXQABiJY0LpSG1Y8KDUtVhUaS1PTggKktdVO6zbd-0dXGiSFSswrItUwZl0Lked7uWiwYDH8VCj5NSec93s9G98BeI26LMrpYxhvqGpqS1zdmDZjBO-GO-DoK2RhVIdEjiT_m4/s400/5.gif" width="400" /></a></div>
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This info-graphic mainly caught my eye because of the range of colours that have been layered together. It shows what people are mostly doing at certain points in their lives. It is a nice idea and shows accurate data, but I also think that it is data that people, to a certain extent already know.</div>
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with statistical data, like this, the main thing to try and to is to show as much contrast between the data as possible to really hit home the message.</div>
<br />Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-91188308389160287412011-11-21T13:49:00.001-08:002011-12-14T05:35:42.314-08:00BBC<div class="separator" style="clear: both; text-align: center;">
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The BBC started in 1936 when it became the worlds first broadcaster of television.<br />
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There first logo (above) was designed by a man called Abram Games who had made his name previously designing the Festival of Britain Logo.<br />
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Several years later thi logo was changed to incorporate the lettering of the BBC. This as then placed within a circle.<br />
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In 1963 a year later, the emblem changed again. This was to fit in with the BBC's launch of a new channel, BBC 2 that would be broadcast in colour. The logo was changed to blue to make people change from black and white sets to colour.<br />
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By the 1980's , the channel adopted the futuristic stripy lettering and BBC Ones's clocks became digital entities. By 1985 the new computer originated word or COW was introduced so the globe went virtual. It wasn't until one year later that BB2 got a new identity, designed by BBC Senior Designer, Alan Leapes.<br />
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In 1988 a new logo designed by Michael peters began to be used on such products as paper cups ,videos, books and stationery.<br />
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The nineties brought a new approach of BBC'c visual identity, as Martin Lambie-Nairn's design company started a highly successful series of identities including the large numeral 1 and 2 for the two BBc channels.</div>
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Six years later, Lambie-Nairn would also tackle the BBC's corporate logo as to make it look more modern.</div>
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The BBC is obviously one of the most regognised brands in the entire would. At first I was surprised at the number of times they had changed and adapted their logo. But after taking into consideration just how long they have been around for and the fact that they and their identity is always on show, I realised that this was not strange. </div>
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The BBC's logo design has alway been very plain and conservative, a reputation that these days they are fairly eager to shake (in some areas of their corporation).</div>
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The logos are also different to the American news corporations that tend to have a more contemporary design with a lot more colour, the same could also be said for some of the other British networks like channel 4.</div>
<br />Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-30684408638142968812011-11-21T10:37:00.001-08:002011-12-14T05:35:42.264-08:00Sony Walkman<div class="separator" style="clear: both; text-align: center;">
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The logo above is a the remake of the old 80's walkman logo. The W is now made up of a series of dots that appear to be liquid. This liquid effect is used to represent the flow of life and mood when listening to your music on the go. A very effective, modern and eye catching logo.</div>
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Sony was founded just after the 2nd world war in 1946 by Masuru and Akio Morita. The 2 complimented each other with a unique blend of product innovation and marketing savvy. They formed a company that would eventually grow into a more than $60 billion glaobal organisation.<br />
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Walkman is a sony brand trade name originally used for portable audio cassette and noe used to markets Sony's portable audio and video players as well as a line of Sony Ericsson mobile phone.<br />
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The original walkman (above) was introduced in 1978. It introduced a change in music listening habit by allowing people to carry music with them and listen to music through lightweight headphones.<br />
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at first the walkman was not well received by retailers and people were convinced that it would not take off because the user was unable to record any thing on the device, however due to its compact size and excellent sound quality it became a sensation.<br />
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The walkman is probably one of the biggest brands of the past 3 decades as it revolutionised the way we listen to music. I t became so big that it monopolised them market and became a house hold and generic name.<br />
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The brand have gained a world wide audience and achieved something that now a days we take fro granted. The walkman has always been marketed towards everyone, encompassing many different styles of music into there advertisement. This is made very apparent in the video below.</div>
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walkman products sit nicely in the mid range in terms of expense unlike the apple or bang and olufsen brands.<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/do1F-Dabn1w" width="560"></iframe>Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-22116458671480587062011-11-21T07:31:00.001-08:002011-12-14T05:35:42.254-08:00Apple Inc.<div class="separator" style="clear: both; text-align: center;">
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Apple inc. Formerly Apple Computer Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The companies best known hardware products include the macintosh line of computers, the ipod, the iphone and the ipad.</div>
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Their core competence is that they deliver exceptional experience through superb user interface. The companies product strategy is based around this. </div>
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The New Apple Store, Bath, U.K</div>
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Apples sustains a price premium for nearly all of its products and this has arguably kept them afloat in some areas of their produce, for instance many people thought they would have exited the personal computer market several years ago.</div>
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Apple has also began to expand, opening key stores in key cities often in high end shopping centers. These offer a personal experience and advise from the many tech advisers that they have working on the shop floor.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEGiieT0-7GsznEGCaENqU0r3BFgmz7YRz4Sxj41OYD3-DrLk5WstbHAhmoodA8cv6t58vivX6Bbk5RX-GEPQKQODuoe83SQXmq1j2kNFY9FFMcU5-plzejJvCvp1P0O7z_tilQDIhxzg/s1600/iphone.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEGiieT0-7GsznEGCaENqU0r3BFgmz7YRz4Sxj41OYD3-DrLk5WstbHAhmoodA8cv6t58vivX6Bbk5RX-GEPQKQODuoe83SQXmq1j2kNFY9FFMcU5-plzejJvCvp1P0O7z_tilQDIhxzg/s400/iphone.gif" width="400" /></a></div>
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The company maintains a monolithic identity. with every product produced associated with the word apple or the 'i'. </div>
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Apples design is something that has always been very sleek and beautiful. This can be found across all their products. The design in very contemporary and minimal with a form follows function ethos.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1ZHhw4qI_YfWTmP2mu6S0qg16EMhXtczSrwLVQRjFpOh8RtmxqglShNHDMzNudphZvSZL-GIy1JifwojB6uOpKctokhY3LrsZfyrLQzcmNLkKXlW_rx9mSQQn1hfLECXIXE1S8fBBVS8/s1600/ipad-apple-steve-jobs-001.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1ZHhw4qI_YfWTmP2mu6S0qg16EMhXtczSrwLVQRjFpOh8RtmxqglShNHDMzNudphZvSZL-GIy1JifwojB6uOpKctokhY3LrsZfyrLQzcmNLkKXlW_rx9mSQQn1hfLECXIXE1S8fBBVS8/s400/ipad-apple-steve-jobs-001.jpeg" width="400" /></a></div>
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Apples branding strategy often uses emotions as a focal point to sell. the apple brand personality is all about lifestyle, imagination, liberty, regained, innovation, passion, hopes and dreams, and the-power-to-the-people through technology ethos.</div>
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The Apple brand personality is about the simplicity and the removal of complexity from peoples lives, people driven product design, and about being a really humanistic company-with a heartfelt conncection with its customers.</div>
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Apple is now one of the most successful and popular brands of this generation. it encompasses everything that is good about a brand and its identity and style.</div>
<br />Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-12937559363093087112011-11-20T17:46:00.001-08:002011-12-14T05:35:42.226-08:00Leica Geosystems<br />
Leica Geosystems (formally known as Wild Heerbrugg or just Wild) are a company that produce products and systems for surveying and geographical measurement.<br />
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Its products employ a variety of technologies including GPS satellite navigation and laser rangefinder to enable users to model existing structures, terrain in computer based systems to high accuracies, often uder 1cm.<br />
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The brand Leica, better known for its high quality cameras was formed on the 2nd of April 1990 after the merger of several companies.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtLgSpi10Jk_6GKCAE41lPARUDPsX5blu077Z1h633xB1N2KmBipdembvZnaf2NiMzuFW1Wf_t4EiKEAwNOIs0xVkPQ2g00Xzp6OE5WuNnN2ny9ze4XmBHqTPXhGmQBDFz_PJHWdnMMgs/s1600/1LeicaLogo.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtLgSpi10Jk_6GKCAE41lPARUDPsX5blu077Z1h633xB1N2KmBipdembvZnaf2NiMzuFW1Wf_t4EiKEAwNOIs0xVkPQ2g00Xzp6OE5WuNnN2ny9ze4XmBHqTPXhGmQBDFz_PJHWdnMMgs/s400/1LeicaLogo.gif" width="400" /></a></div>
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This is the Leica Geosystems logo. This is another metrology logo that just relies on the type to communicate. The Leica has been produced with a modern type which has been made to look old and fairly vintage. This is to communicate to people that it is a company that has been established for a long time.</div>
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The Geosystems text below it on the other hand has been produced from a condensed italic sans serif font which represents the modern and cutting edge side of the company. </div>
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This logo works very well because it communicates established success with the cutting edge technology of tomorrow. The pastel red colour also works well because it is eye catching but remains placid at the same time.</div>
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Although the logo does not represent any aspects of the science behind metrology it still works because it has chosen to focus on its history as a well established and successful company that is till at the forefront of the technology it produces.</div>
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<br />Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-68090296724527800152011-11-20T17:08:00.001-08:002011-12-14T05:35:42.279-08:00D.E.A<div>
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Since 1963, DEA has been one the worlds premier brands in Coordinate Measuring Machine Technology (CMM's). There main facilities are located in Torino Italy.<div>
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They have highly skilled teams of mechanical, electronic and software engineers and are committed to the continuous development of state of the art solution for dimensional quality inspection.</div>
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DEA products are used by virtually every industry in every geographical market throughout the world.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIFYSuE4PXbTk-5MpU0LBdYq9O0OBI0CQ2qYhYlfz3tBBuncRZ43FWCa6ejTrUE_R7UFsxbb7btjFJgrpcBF7iFaOqYdddvBAID6O9wv76joErw5npPanIsUTxGTIY7iLXpGWoOvmyIK0/s1600/Brand_Page_DEA_580x216.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIFYSuE4PXbTk-5MpU0LBdYq9O0OBI0CQ2qYhYlfz3tBBuncRZ43FWCa6ejTrUE_R7UFsxbb7btjFJgrpcBF7iFaOqYdddvBAID6O9wv76joErw5npPanIsUTxGTIY7iLXpGWoOvmyIK0/s640/Brand_Page_DEA_580x216.jpeg" width="640" /></a></div>
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The image on the left is the logo for the DEA metrology company. It is, at present the worst metrology logo that I have come across.</div>
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The image part of the logo has been designed to look like a lighter version of the ying and yang symbol although I cannot see any possible link to the two in terms of the meaning behind this ancient symbol.</div>
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The weight and colour of the text also clashes with the image and throws the design off balance.</div>
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I will not be looking at this logo for any inspiration when branding my own company.</div>
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<br /></div>Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com1tag:blogger.com,1999:blog-1430943871070236103.post-927706271441288502011-11-20T16:44:00.001-08:002011-12-14T05:35:42.319-08:00Cognitens<div class="separator" style="clear: both; text-align: center;">
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Cognitens are an Israeli based company that specialise in making 3D white light measuring that measure surfaces of complex shapes like automobile compentents.<br />
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Cognitens fields of expertise is research, development and production of pioneering hardware and software for both manual and fully automated applications.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmgKk4ky5CcelMiWo5A5icHxVJrpmmKfSHb3BCW0Oje8krCNicsULEbw-cv471O6kxKrzkAawkJzygA246O9H6CREJ64QBXcXNT4sHlLpzwRXCecU4shokJlR4gaep42kZK5SstZzIgz8/s1600/Cognitens-2011-web-1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="85" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmgKk4ky5CcelMiWo5A5icHxVJrpmmKfSHb3BCW0Oje8krCNicsULEbw-cv471O6kxKrzkAawkJzygA246O9H6CREJ64QBXcXNT4sHlLpzwRXCecU4shokJlR4gaep42kZK5SstZzIgz8/s400/Cognitens-2011-web-1.jpeg" width="400" /></a></div>
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This is Cognitens logo. It is made up of entirely made of text with no image to support it. I thought that this was fairly strange because it would be fairly easy to make a decent logo from the subject of metrology.</div>
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the text its self is also very plain. It is crisp and evenly kerned but I do not think that it speaks for the company in terms of what they do and what they produce very well.</div>
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When it comes to creating my logo, I will be looking to involve a clever concept which is supported with both type and image. </div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/5WD5pHzIKvc" width="560"></iframe>Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-21092780433486866612011-11-20T14:57:00.001-08:002011-12-14T05:35:42.250-08:00Brown & Sharpe<br />
Brown & Sharpe are a mutinational corporation focused mainy on metrological tools and technology. During the 19th and 20th centuries, Brown & Sharpe was one of the most well known and influential firms in the machine tool industry.<br />
Its name was so influential during this time period that its name is often synonymous with certain industrial standards that it established. These were:<br />
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<li>The Amercan wire gauge</li>
<li>The Brown & Sharpe taper.</li>
<li>The Brown & Sharpe worm threadform.</li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHYVwcNBH-1axkhGRPDsiw82qfd0y3bOKDiy16fq6susVxOCZ0P_DIuUferJyHEcA9ESSR55tJOSP5c9tbv2Gr_xFYK7ZZFTwgkbO5y6LfZw2sdqqm9sL-THgLnuHac8lpB0jSms0Pqsg/s1600/imgres-1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHYVwcNBH-1axkhGRPDsiw82qfd0y3bOKDiy16fq6susVxOCZ0P_DIuUferJyHEcA9ESSR55tJOSP5c9tbv2Gr_xFYK7ZZFTwgkbO5y6LfZw2sdqqm9sL-THgLnuHac8lpB0jSms0Pqsg/s400/imgres-1.jpeg" width="400" /></a></div>
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This the logo for the company Brown & Sharpe. The logo is comprised of both text and image. The text is a fairly plain sans serif font that does not really link to the study metrology in any way. </div>
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However the image is something of interest. It appears to read as the word good, and this is formed from a series of circles that have been left as whole or split in two. I think that these circles represent components on an assembly line that are awating to be modified by the tools made by Brown & Sharpe.</div>
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A clever logo that utillises the meaning of its subject to the full. I will be looking to create a logo that has a good a concept as this.</div>Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-27986339434624274802011-11-20T14:34:00.001-08:002011-12-14T05:35:42.258-08:00Metrology<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/ZDH7FLZAFq0" width="560"></iframe><br />
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Above is a brief video of the history of metrology and where the technology is up to today.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgo8PLktrN9CsvED1yhbHOHcuAT5ZYZf-fmS1FrvccD7cnHuSlXTZFMVI4RKiPJvoq_AqOGHtfoRb81Hs531BUwjvu92k_v_94HJTpWJZWS2xBCwiSdRShv7l1FXUFbHJI7lZ8kdeVLsnk/s1600/metrology1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgo8PLktrN9CsvED1yhbHOHcuAT5ZYZf-fmS1FrvccD7cnHuSlXTZFMVI4RKiPJvoq_AqOGHtfoRb81Hs531BUwjvu92k_v_94HJTpWJZWS2xBCwiSdRShv7l1FXUFbHJI7lZ8kdeVLsnk/s400/metrology1.jpeg" width="400" /></a></div>
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Metrology, the science of measurement. Metrology includes all theoretical aspects of measurement.<br />
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Metrology is defined by the Internal Bureau of Weights and Measurements as the science of measurement , embracing both experimental an theoretical determination at any level of uncertainty in any field of science and technology.<br />
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Metrology is split into three main sub-sections.<br />
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Scientific or Fundamental Metrology.<br />
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concerns the establishment of quantity systems, unit systems, units of measurement, the development of new measurement methods, realisation of measurement standards and the transfer of traceability from these standards to users in society.<br />
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Applied or Industrial Metrology<br />
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Concerns the application of measurement science to manufacturing and other processes and their uses in society, ensuring the suitability of measurement instruments, their calibration and quality control o measurements.<br />
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Legal Metrology<br />
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concerns regulatory requirements of measurements and measuring instruments for the protection of health, public safety, the environment, enabling taxation, protection of consumers and fair trade<br />
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It is important for me to understand a much as I can about the basic principles of metrology. This will help me to make informed design decisions and also help me when it comes to creating a brand and identity for my metrology company.<br />
<br />Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-88313933765221060362011-11-20T09:41:00.001-08:002011-12-14T06:45:38.139-08:00The Nuclear Information And Resource Service<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDq9XORluUJ8ozW2HMmX1O2YDwrVrkS7FiAzqyjSupbJEBwzTOS0Aa6yPcOtdsaVJWzmwVbrwSofi2TtjERcTcAZZIUXlVsJDdQJWdYUcS-x1I2xBrScKOahBvErh-ZzjrpTfu4jG_Np8/s1600/Nirs_logo.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDq9XORluUJ8ozW2HMmX1O2YDwrVrkS7FiAzqyjSupbJEBwzTOS0Aa6yPcOtdsaVJWzmwVbrwSofi2TtjERcTcAZZIUXlVsJDdQJWdYUcS-x1I2xBrScKOahBvErh-ZzjrpTfu4jG_Np8/s400/Nirs_logo.gif" width="400" /></a></div>
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The Nuclear Information and resource Service (N.I.R.S) is an anti nuclear group that was founded in 1978 to b the information and networking center for citizens and organisations concerned about nuclear power, radioactive waste, radiation and sustainable energy issues.<br />
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The organisation also advocates the implementation of safe, sustainable and renewable energy solutions such as energy efficiency, solar power, wind power and plug in hybrids.<br />
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Some of the policies endorsed by NIRS include strict controls on nuclear waste disposal, bans on nuclear weapons and new power plants. NIRS is apposed to ineffective nuclear waste reprocessing, unsafe transportation of nuclear waste, and the implementation of large scale nuclear repositories.<br />
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This organisation is probably the best suited for my brief. There are a number of reasons for this, but there are 2 main factors that place the NIRS before anyone else that I have researched so far. They are an organisation whos primary concerns are nuclear related but also an organisation that advocate safe, clean and renewable energy. These are the two main focal points of my brief in terms of content.<br />
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This organisation and there views will clear up any confusion my brief has made and tie the two ideals of anti nuclear and renewable energy together.<br />
<br />Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-82399639011068027982011-11-20T08:37:00.001-08:002011-12-14T06:45:38.132-08:00International Physicians For The Prevention Of Nuclear War (IPPNW)<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioZlcXE6Sd7z7bms-gC_tmkmxuoFfN7uUAEESIWzWUpUja5fpyFa5h_75DAYbQ7jSyRUW3UV_ymyUX1pp3O9LvrjPGbFOZZPSfljJhkE4jxx9FKVbXHhmifO4pT4tFiB42ryC-So_CTBY/s1600/london-students.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioZlcXE6Sd7z7bms-gC_tmkmxuoFfN7uUAEESIWzWUpUja5fpyFa5h_75DAYbQ7jSyRUW3UV_ymyUX1pp3O9LvrjPGbFOZZPSfljJhkE4jxx9FKVbXHhmifO4pT4tFiB42ryC-So_CTBY/s400/london-students.jpeg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6S3qG_8E2LH4fKcoqV5lB9KkYy4dippyJEpb6XVXdCKMRZjnPyof8RK8kEjfV-XK35mJTw7zxB0ka8cUADY3PWxSmMc7yx_AJeaIJwQZO9OBlmD_cVNDmaEKiBphtqi-0u-AsLfPPY6w/s1600/logo-ippnw-website.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6S3qG_8E2LH4fKcoqV5lB9KkYy4dippyJEpb6XVXdCKMRZjnPyof8RK8kEjfV-XK35mJTw7zxB0ka8cUADY3PWxSmMc7yx_AJeaIJwQZO9OBlmD_cVNDmaEKiBphtqi-0u-AsLfPPY6w/s400/logo-ippnw-website.jpeg" width="313" /></a></div>
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The International Physicians for the Prevention of Nuclear (IPPNW) are a non partisan federation of medical groups in 63 countries. They represent thousands of doctors, medical students and other health workers that share the same goal of creating a more secure and peaceful world.<br />
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IPPNW affiliates are non national medical organisations with a common commitment to the abolishment of nuclear weapons and the prevention of nuclear war.<br />
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IPPNW was founded in 1980 by physicians from the united states and soviet union who were both concerned about the threat of nuclear war between their two countries.<br />
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Citing the first principal of medical profession that doctors have an obligation to prevent what they cannot treat, a global federation of physician experts came together to explain the medical and scientific facts about nuclear war to policy makers and the general public. Their goal is the elimination of all nuclear weapons from the entire world arsenals.<br />
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This is an organisation that perhaps is not the most established or well know organisation in the sector but they do just have one aim and that is of nuclear disarmament. This organisation would suit my brief and the message of its content very well.Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-50647325872772702072011-11-20T07:54:00.001-08:002011-12-14T06:45:38.112-08:00Greenpeace<br />
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Greenpeace is a non governmental environmental organisation with offices in over 40 countries and with an international coordination body in amsterdam.<br />
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Greenpeace states that its goal is to...<br />
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<b><span class="Apple-style-span" style="color: #6aa84f; font-size: x-large;">"Ensure the ability of the Earth to nurture life </span></b><br />
<span class="Apple-style-span" style="color: #6aa84f;"><b><span class="Apple-style-span" style="font-size: x-large;"> </span></b><b><span class="Apple-style-span" style="font-size: x-large;"> In all its diversity" </span></b></span><br />
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Greenpeace focus on issues from global warming, overfishing. commercial whaling, and anti-nuclear issues.<br />
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They were started in 1971 when a ship named Greenpeace from Vancouver to oppose United States testing of nuclear devices in Alaska.<br />
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Greenpeace views nuclear power as relatively minor industry with major problems, such as environmental damage and risks from uranium mining, nuclear weapons proliferation and unresolved questions concerning nuclear waste.<br />
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Greenpeace are probably one of the most if not the most well known environmental activist groups in th world. They re also know for their direct approach rather than just trying to resolve issues through talks.<br />
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Greenpeace would seem like an obvious choice for my brief but again they have other issues that they are attending to in the world so I will still be on the look out for charities whose main or only concern is nuclear disarmament.Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0tag:blogger.com,1999:blog-1430943871070236103.post-21296343126408631652011-11-20T07:32:00.001-08:002011-11-21T11:16:12.829-08:00Friend Of The Earth (F.O.E.I)<div class="separator" style="clear: both; text-align: center;">
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Friends of the Earth International are an international network of environmental organisations that span across 76 countries.<br />
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FOEI is assisted my a secretariat based in Amsterdam which provides support for the network and its major campaigns.<br />
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FOLI considers environmental issues in their social, political and human rights contexts. Their campaigns stretch beyond the traditional arena of conversation movement and seek to adrress the economic and development of sustainability.<br />
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Although friends of the earth do campaign for nuclear disarmament, they also have a lot of other political and economic factors that they are attending to. As a results of these other areas of focus I have decided that they will not feature in my brief.<br />
<br />Josh Dazeleyhttp://www.blogger.com/profile/10624415404352698417noreply@blogger.com0