Monday, 21 November 2011


The BBC started in 1936 when it became the worlds first broadcaster of television.

There first logo (above) was designed by a man called Abram Games who had made his name previously designing the Festival of Britain Logo.

Several years later thi logo was changed to incorporate the lettering of the BBC. This as then placed within a circle.

In 1963 a year later, the emblem changed again. This was to fit in with the BBC's launch of a new channel, BBC 2 that would be broadcast in colour. The logo was changed to blue to make people change from black and white sets to colour.

By the 1980's , the channel adopted the futuristic stripy lettering and BBC Ones's clocks became digital entities. By 1985 the new computer originated word or COW was introduced so the globe went virtual. It wasn't until one year later that BB2 got a new identity, designed by BBC Senior Designer, Alan Leapes.

In 1988 a new logo designed by Michael peters began to be used on such products as paper cups ,videos, books and stationery.

The nineties brought a new approach of BBC'c visual identity, as Martin Lambie-Nairn's design company started a highly successful series of identities including the large numeral 1 and 2 for the two BBc channels.
Six years later, Lambie-Nairn would also tackle the BBC's corporate logo as to make it look more modern.

The BBC is obviously one of the most regognised brands in the entire would. At first I was surprised at  the number of times they had changed and adapted their logo. But after taking into consideration just how long they have been around for and the fact that they and their identity is always on show, I realised that this was not strange. 

The BBC's logo design has alway been very plain and conservative, a reputation that these days they are fairly eager to shake (in some areas of their corporation).

The logos are also different to the American news corporations that tend to have a more contemporary design with a lot more colour, the same could also be said for some of the other British networks like channel 4.

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