Corporate Sponsorship in Motorsport

2010's

This is a rally car from 2010. As you can see there are numerous sponsors on the car body, however unlike formula 1, the car does not seem to have a main sponsor or partner like Vodafone. This is why more space is given to other companies who will each pay less.

2000's

This is a Subaru Impreza from the 2000's. There is a surprisingly little amount of sponsorship on the car body and the most visible logo is actually the manufacturer of the car itself.

1990's

By the 1990's sponsorship in this sport was in full swing. We can see this by looking at the picture above. The car is literally littered in sponsorship to the point were the car actually looks dirty.

1980's

By the 1980's we can see that the main space is now given to a company totally unrelated to the sport. In this case the space and also the colour scheme of the car has been bought by Americanino Jeans (presumably an Italian jean company.) The name of the company is visible four times from just one angle of the car.

1970's

This is when we begin to see sponsorship start to come into this motor-sport. It also begins to come into Formula one at the same time. We can see that the number of the car now appears on the top and the name of the manufacturer can be seen on the side of the car.

1960's

This car from the 1960's resembles the 1950's care, although there are some symbols and logos that can be seen on the back window of the car.

1950's

Here is a classic rally car from the 1950's. It resembles that of the early F1 cars from the same era that appear earlier in this post. The car is plain white with only its number (175) on each side of the car.

2010's

By the year 2010 we can see that there are a numerous number of sponsors. However the main space is now given to main sponsor or partner, in this case it is the tele communications company Vodafone.

2000's

By the year 2000 we can quite clearly see that the car is literally littered with sponsorship deals. We can also see another type of advertising that will get increasingly popular over the years and that is the website address that can be seen in bold print 'www.minardi.it'

1990's

1980's

In these two shots above taken from the 1980's and 1990's, we can see that other companies that have nothing to do with production of the car, start to appear. For instance the 'Marlboro' Cigarette company and 'Fosters,' who produce lager beer.

The logos and names for these particular companies have also started to get much bigger and are more numerous. For example in just one shot from 1990's the fosters logo appears four times and the name of the brand is presented in a huge banner over the track.

1970's

Moving onto the 1970's and we can see that sponsor ship has begun to take off. Most noticeably on this car are the to 'Elf' logos that appear in white. Elf of course being a big business petroleum company. Also on the back wing we can see the 'Goodyear' logo and on the bottom right hand side of the front wing we can see a little ford logo.

1960's

This photo taken of a ferrari model from the 1960's shows us that little has changed in a decade and that there is still no sponsorship deals in sight.

1950's

This is a photo taken from the early days of the grand prix in 1950. Even though the photo is black and white and little grainy it is still fairly obvious to the naked eye that there is no sponsor ship at all.