Visual Language - Book Fair

This was my entry for the University of Leeds book fair. It was based around the letter A that i had done previously in other Visual Language lessons.

Luminous A

During one of the visual language lessons I was assigned the letter A to go out and photograph. I decided to walk round Leeds city centre and photograph A's that had been illuminated.

Visual Language - Studying the effects of Colour around different objects

In this session we were asked to study the effects of colour around different coloured objects to see if we perceived them in different ways.

I found that combining different colours reflected different moods and feelings. For example the brightly coloured red coke can on the orange, blue, yellow and green card lifted my mood and reminded me of a hot summer. This is obviously because of the heavily saturated colours.

I found that the green peck that had been placed on the orange and black card very unappealing to the eye as the colours did not compliment each other in any way.

Visual Language - Colour photographs

In our Visual Language class we were all assigned different coloured objects to bring in. These colours where Blue, Green, Yellow, Red, Violet and Orange.

once we had collected our various objects we where then asked to place them around a circular made table to form a colour wheel using the knowledge that we had learnt about saturation and tone from previous sessions.

Visual Language - Colour Theory part 2

greyscale

saturation increased by 50 % making the colours appear brighter

normal saturation. notice how the colours are fairly muted

Colourfulness is the difference between a colour against grey. Chroma is the colorfulness relative to the brightness of another colour which appears white under similar viewing conditions. Saturation is the colorfulness of a colour relative to its own brightness. Though this general concept is intuitive, terms such as chroma, saturation, purity, and intensity are often used without great precision, and even when well-defined depend greatly on the specific colour model in use.

A highly colourful stimulus is vivid and intense, while a less colourful stimulus appears more muted, closer to gray. With no colourfulness at all, a color is a “neutral” gray (an image with no colourfulness in any of its colours is called greyscale). With three attributes—colourfulness (or chroma or saturation), lightness (or brightness), and hue—any colour can be described.

Primary, Secondary and Tertiary Colours.

Colours are split up into three main groups. These groups are called :

1. Primary

2. Secondary

3. Tertiary

The primary colours are Red, Blue and Yellow. These are the base colours from which all the other colours in the colour wheel come from and cannot be made by mixing any of the colours from the colour wheel together.

The secondary colours such as Green, Orange and Violet are obtained by mixing the 2 primary colours together. For example Red and Yellow would be mixed together to create Orange.

The tertiary colours are obtained by mixing a primary colour with a secondary colour. For example if you mix the primary Red with the secondary Orange you will achieve a darker Orange.

Visual language - Colour Theory

Subtractive Colour and Additive Colour

Subtractive colour is achieved by mixing the colours Cyan, Magenta, Yellow to make K (Black).

This method is used in offset printing, paints, plastics, fabric and photography and is called C,M,Y,K format.

Additive colour is achieved when mixing Red, Green and Blue together to get different colours. This system uses a white light yield and is used in televisions, monitors, cameras, scanners and is called RGB format.

How does the eye perceive colour?

In the back of the human eyes there are three cones that are capable of responding to the 3 colours Red, Green and Blue.

Because of their physiological response the eye can be "fooled" into seeing a larege cariation of colours by adjusting the 3 main ones.

Visual language

In this lesson we were given the task of experimenting with type to come up with various different designs. We did this in order to see which of the arrangements worked most effectively and how what the portrayed to the viewer.

these are six of the designs that I thought worked the best in terms of arrangement and overall style. I also thought that there was also good contrast between all of the designs that worked well together to create a good piece of design.

From this lesson I learnt how to manage type more effectively and how different fonts and sizes of the same letter can create very different effects and portray different meanings.