Visual Language - Colour photographs

In our Visual Language class we were all assigned different coloured objects to bring in. These colours where Blue, Green, Yellow, Red, Violet and Orange.

once we had collected our various objects we where then asked to place them around a circular made table to form a colour wheel using the knowledge that we had learnt about saturation and tone from previous sessions.

Visual Language - Colour Theory part 2

greyscale

saturation increased by 50 % making the colours appear brighter

normal saturation. notice how the colours are fairly muted

Colourfulness is the difference between a colour against grey. Chroma is the colorfulness relative to the brightness of another colour which appears white under similar viewing conditions. Saturation is the colorfulness of a colour relative to its own brightness. Though this general concept is intuitive, terms such as chroma, saturation, purity, and intensity are often used without great precision, and even when well-defined depend greatly on the specific colour model in use.

A highly colourful stimulus is vivid and intense, while a less colourful stimulus appears more muted, closer to gray. With no colourfulness at all, a color is a “neutral” gray (an image with no colourfulness in any of its colours is called greyscale). With three attributes—colourfulness (or chroma or saturation), lightness (or brightness), and hue—any colour can be described.

Primary, Secondary and Tertiary Colours.

Colours are split up into three main groups. These groups are called :

1. Primary

2. Secondary

3. Tertiary

The primary colours are Red, Blue and Yellow. These are the base colours from which all the other colours in the colour wheel come from and cannot be made by mixing any of the colours from the colour wheel together.

The secondary colours such as Green, Orange and Violet are obtained by mixing the 2 primary colours together. For example Red and Yellow would be mixed together to create Orange.

The tertiary colours are obtained by mixing a primary colour with a secondary colour. For example if you mix the primary Red with the secondary Orange you will achieve a darker Orange.

Visual language - Colour Theory

Subtractive Colour and Additive Colour

Subtractive colour is achieved by mixing the colours Cyan, Magenta, Yellow to make K (Black).

This method is used in offset printing, paints, plastics, fabric and photography and is called C,M,Y,K format.

Additive colour is achieved when mixing Red, Green and Blue together to get different colours. This system uses a white light yield and is used in televisions, monitors, cameras, scanners and is called RGB format.

How does the eye perceive colour?

In the back of the human eyes there are three cones that are capable of responding to the 3 colours Red, Green and Blue.

Because of their physiological response the eye can be "fooled" into seeing a larege cariation of colours by adjusting the 3 main ones.

Visual language

In this lesson we were given the task of experimenting with type to come up with various different designs. We did this in order to see which of the arrangements worked most effectively and how what the portrayed to the viewer.

these are six of the designs that I thought worked the best in terms of arrangement and overall style. I also thought that there was also good contrast between all of the designs that worked well together to create a good piece of design.

From this lesson I learnt how to manage type more effectively and how different fonts and sizes of the same letter can create very different effects and portray different meanings.

Where is Graphic Design

Graphic Design is something that can be found anywhere in the world on almost anything in the world. As human beings we are influenced mostly by the aesthetic beauty of objects.

This part of my design context blog will look at the various places graphic design is found and what type of design is in what places.

This is an image of the itunes store. For decades now graphic design has become a massive part of the album cover. However since the invention of the mp3 people feared that the album cover was dead. Itunes made the step in making the musics digital booklets available for download thus creating new lease of life it.

What is Graphic Design Part 2 - Producing images that effectively communicate a message to an audience.

The jaguar logo I think is a very clever piece of design. when people think of the animal, we think dar, mysterious and powerful. I think the jaguars pounce in this logos sums up what the car manufactures were trying to say perfectly. A fast, powerful, mysterious and exotic car.

This logo for the 2012 london olympic has been the subject for controversy since it was unveiled. The British isles are cleverly made to look like the date 2012.

Its bright bold colours depict something that, if you ask an english person, doesn't really match the cold miserable weather. However the colours are eye catching and the amount of publicity it has had already had would suggest that it ha been a success.

This is one of my favourite logos in terms of how it delivers the message. The S.A.S are the Britains most elite soldiers. The wings on the knife symbolise how the S.A.S work perfectly and very simply. The soldiers parachute from the sky to deliver quick and decisive blows to the enemy. The angle of the knife suggests that they strike with pint point accuracy and the wings suggest they are agile and fast like that of a bird or prey.

The text backs this up but it is not necessarily needed.

This symbol has become more and more noticed in the modern world as the threat of global warming increase. This is a very effective piece of design. The green symbolises new life and new beginnings. This is then backed up with the arrows that form to create a loop and more importantly a cycle. This conveys a very clear and precise message.

This is the anarchist symbol. Although anarchists deny the importance of logos and flags this is the a symbol that they seem to have adopted as their own. The harsh, bold, black lines create an aura of defiance. As we consider a white flag the sign of surrender, this symbol conveys quite the opposite.

This is the apple logo from 2003 onwards. This image is very effective because it represents a company that are renowned for their high quality products and modernism. The apple suggests freshness and cleanliness and the juicy green backs this up very well to create an eye catching and modern logo.

This image was created in 1958 to to support the views of the nuclear disarmament group. Tje image quickly spread to america in the 1960's and from this date it is recognised around the globe as a symbol of peace.

this image need no text to explain itself even though it was not originally designed to portray that particular message.